This was an interesting site about the start of the mag. http://www.fimoculous.com/archive/post-3813.cfm

I first ever opened this mag at class on Thursday. Keeping in mind that the issues we have are two years old, they were still refreshing to examine.

The big thing I loved: Bold color and quality stock.

The magazine was successful at pulling you into another world. It embraces a total lifestyle and you want to be a part of it when you read it.

I noticed that it has a lot of ads, however, feel that it’s justified as it recognizes that its readers are likely major consumers. I enjoy looking at all the eye popping ads. As one pointed out in class, it can be very difficult to distinguish the ads from the actual articles. But both are equally eye-pleasing.

Article: Don’t even think about lying. How brain scans are reinventing the science of lie detection. Page 142

Some design tactics used:

Full color pages
white on black, black on white
Highlighting beginnings of random paragraphs
Oddly placed and formatted pull quotes
lots of white space
eye catching neon, cartoons, really nice photos
better than average mug shots, if featuring people.